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Hands On With Hotel Tonight's New Concierge Service, Aces | TechCrunch - 0 views

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How Audi Scored a Starring Role in '50 Shades of Grey' - Ad Critic News - Creativity On... - 2 views

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shared by Simeon Spearman on 13 Aug 12 - No Cached

Simeon Spearman on 13 Aug 12

"It's Even Pin-Worthy On fan sites for the books the Audis are mentioned, and Pinterest pages dedicated to "50 Shades" have pinned images of the cars. The Edgewater Hotel in Seattle, one of the cities where much of the books take place, even created a promotion to bait consumers inspired by the books that includes waterfront accommodations, champagne and a demo drive of an Audi through a partnership with a local car dealership. While that sort of attention's been great for the brand, the real potential lies in the possibility of Audi being written into the forthcoming film version of "50 Shades of Grey." A couple years ago, Volvo milked its tie-in with the tween vampire saga "Twilight", creating a viral-video campaign by EuroRSCG and promotional giveaways."

<div class="cArrow"> </div><div class="cContentInner">"It's Even Pin-Worthy On fan sites for the books the Audis are mentioned, and Pinterest pages dedicated to "50 Shades" have pinned images of the cars. The Edgewater Hotel in Seattle, one of the cities where much of the books take place, even created a promotion to bait consumers inspired by the books that includes waterfront accommodations, champagne and a demo drive of an Audi through a partnership with a local car dealership. While that sort of attention's been great for the brand, the real potential lies in the possibility of Audi being written into the forthcoming film version of "50 Shades of Grey." A couple years ago, Volvo milked its tie-in with the tween vampire saga "Twilight", creating a viral-video campaign by EuroRSCG and promotional giveaways."</div>

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